RENOMA

Brand system

Industry

Hospitality

Date

2026

Self-initiated brief

Renoma started as a name with weight. In Polish, renoma means reputation — the kind built slowly, earned through consistency, never announced. That tension between confidence and restraint became the brief: a restaurant that doesn't need to explain itself, only to be experienced. The identity leans on contrast as a system. Royal blue carries the interior — bold, almost institutional, the colour of old European dining rooms redrawn without nostalgia. Against it, the brushstroke logotype cuts loose: hand-drawn, kinetic, unapologetically alive.

What it means

The red-orange appears sparingly — on a dot, an accent bar, a single menu tag — and that scarcity is what makes it land. Every touchpoint was treated as a surface, not a template. The menu folds like a booklet, names written in script on blue as if chalked by hand. The plate carries the badge logo around its rim — functional object as brand carrier. The card sits on a tray, white on black on red, and says everything without a single word of copy. That's the work.