RENOMA
Renoma is a self-initiated brand identity for a fictional wine and dine restaurant — a place that answers to word of mouth, not signage. The name comes from the Polish word renoma: reputation, renown, the kind of standing built quietly over time. The scope ran across logomark, wordmark, menu design and tableware, held to a single line: stay minimal without losing warmth.
Industry
Date
Signed by hand
The logotype is a real signature — looped, slightly off-kilter, set in warm coral against deep blue and black. For a restaurant built on the idea of reputation, the brand identity design had to read like it came from a person rather than a committee. The mark stands in for the hand of the place: the owner, the table, the regular who knows the chef by name. A quiet sans carries the supporting role — Wine & Dine, city tag, dish descriptors — keeping the system grounded when the signature takes the lead.
A room dressed in blue
The palette pairs royal blue with warm coral and pale lilac, grounded by black and white. Blue does the quiet work across menus, plates and print — a register that reads refined without reaching for the usual dark-green-and-brass language of fine dining. The menu typography runs on contrast: uppercase condensed sans for the English descriptor, handwritten italics for the Polish dish name — Carpaccio z buraka, Foie gras, Tatar. The full Renoma visual identity is built to whisper and still carry across a room.
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