I started by working independently with small businesses, building identities from the ground up and learning how design operates in real contexts. To deepen that foundation, I spent time within an agency environment—refining my understanding of production, print, and attention to detail. I later moved into a startup setting, working across product, UX/UI, and brand—contributing to digital platforms, investor materials, and evolving systems. Today, I continue to develop a focused, self-led practice, working across branding and digital while expanding into web.