Hala
HALA is a speculative identity for a premium hotel set high in the Polish Beskidy mountains. Developed as a personal project to explore hand-drawn marks and a softer, more organic side of brand identity design. The brief was set against the studio's own instincts: less geometry, more weather.
HALA is a speculative identity for a premium hotel set high in the Polish Beskidy mountains. Developed as a personal project to explore hand-drawn marks and a softer, more organic side of brand identity design. The brief was set against the studio's own instincts: less geometry, more weather.
Industry
Hospitality
Hospitality
Date
2026
2026
Fence and a Sun
Fence and a Sun
The logomark is built from two hand-drawn pieces — a small wooden fence and a single dot above it, equally sun and moon depending on the hour. It nods to the hale of the Beskidy, the high pastures where shepherds keep watch over sheep, and to the slow rhythm of a place that doesn't need to announce itself. The mark is intentionally imperfect, drawn rather than ruled, so the visual identity carries a hand instead of a system.
The logomark is built from two hand-drawn pieces — a small wooden fence and a single dot above it, equally sun and moon depending on the hour. It nods to the hale of the Beskidy, the high pastures where shepherds keep watch over sheep, and to the slow rhythm of a place that doesn't need to announce itself. The mark is intentionally imperfect, drawn rather than ruled, so the visual identity carries a hand instead of a system.
The logomark is built from two hand-drawn pieces — a small wooden fence and a single dot above it, equally sun and moon depending on the hour. It nods to the hale of the Beskidy, the high pastures where shepherds keep watch over sheep, and to the slow rhythm of a place that doesn't need to announce itself. The mark is intentionally imperfect, drawn rather than ruled, so the visual identity carries a hand instead of a system.
In Cream and Earth
In Cream and Earth
The palette stays in cream, deep olive and warm brown — colours pulled from wool, soil and the underside of a fir tree. Black-and-white pasture photography sits behind typewritten lines like somewhere right now nothing is honking, turning posters and door hangers into small acts of stillness. Across business cards, signage and guest collateral, the system whispers rather than performs.
The palette stays in cream, deep olive and warm brown — colours pulled from wool, soil and the underside of a fir tree. Black-and-white pasture photography sits behind typewritten lines like somewhere right now nothing is honking, turning posters and door hangers into small acts of stillness. Across business cards, signage and guest collateral, the system whispers rather than performs.
The palette stays in cream, deep olive and warm brown — colours pulled from wool, soil and the underside of a fir tree. Black-and-white pasture photography sits behind typewritten lines like somewhere right now nothing is honking, turning posters and door hangers into small acts of stillness. Across business cards, signage and guest collateral, the system whispers rather than performs.
Projects
Explore more like this one
Selected projects that reflect my approach to design, development, and execution.