FIM
FIM is a family-owned window and door showroom in Tychy, running since 1986. The name comes from the first initials of the married owners — F and M, joined by the Polish i (and) sitting neatly in the middle. Developed as a self-initiated rebrand pitch, the project proposes a full new brand identity for a business that has earned its local name over nearly four decades.
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Middle that matters
The wordmark pivots on a single letter. F and M are the two owners; the i between them isn't an initial at all — it's the Polish word for "and", a small hinge that turns a three-letter acronym into a readable phrase. Set in a tall, slightly Art Deco condensed display letter with softened curves, the logomark reads as a couple on a shop front — formal enough for a heritage family business, warm enough to feel hand-set. Above it, a small mark of converging lines stands in for a window opening onto light, with od 1986 and w Tychach anchoring the brand identity in its place and its years.
Colors of open window
The palette takes its cue from the product itself. Warm cream carries the light, terracotta orange brings the morning into the room, deep navy holds the shadow and the quiet trust of a long-running business, and natural wood finishes the set. Applied across business cards, signage and vehicle livery, the visual identity keeps the same rhythm — one colour field, one window mark, the FIM wordmark cleanly placed. It's a brand identity built to feel rooted: local, familial, unshowy, and made to stay legible at the side of the road as much as inside the showroom.
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