BRYLE
BRYLE is a local optician — a medical brand built with more warmth than the category usually allows. The name comes from gwara śląska, Silesian dialect, the everyday word for glasses; the brief called for a local feel, and bryle carried it without needing translation.
BRYLE is a local optician — a medical brand built with more warmth than the category usually allows. The name comes from gwara śląska, Silesian dialect, the everyday word for glasses; the brief called for a local feel, and bryle carried it without needing translation.
Industry
Medical
Medical
Date
2025
2025
Face found by accident
Face found by accident
The logomark is an abstract profile — a single-line face with a round lens held up to one eye, reading somewhere between monocle and frame. It began as a happy accident in the sketch phase and became the brand's whole posture: curious, observant, a little theatrical. Set inside a solid disc, the mark works as both logomark and character, carrying the brand identity on its own without needing the wordmark nearby.
The logomark is an abstract profile — a single-line face with a round lens held up to one eye, reading somewhere between monocle and frame. It began as a happy accident in the sketch phase and became the brand's whole posture: curious, observant, a little theatrical. Set inside a solid disc, the mark works as both logomark and character, carrying the brand identity on its own without needing the wordmark nearby.
The logomark is an abstract profile — a single-line face with a round lens held up to one eye, reading somewhere between monocle and frame. It began as a happy accident in the sketch phase and became the brand's whole posture: curious, observant, a little theatrical. Set inside a solid disc, the mark works as both logomark and character, carrying the brand identity on its own without needing the wordmark nearby.
Not a typical optitian
Not a typical optitian
The palette centres on wrzosowy — heather, a dusty pale violet specified in the brief — paired with deep plum, olive sage and warm cream. Together they pull the optician's visual identity away from the standard medical blue-and-white and closer to a gallery or a boutique.
The palette centres on wrzosowy — heather, a dusty pale violet specified in the brief — paired with deep plum, olive sage and warm cream. Together they pull the optician's visual identity away from the standard medical blue-and-white and closer to a gallery or a boutique.
The palette centres on wrzosowy — heather, a dusty pale violet specified in the brief — paired with deep plum, olive sage and warm cream. Together they pull the optician's visual identity away from the standard medical blue-and-white and closer to a gallery or a boutique.
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