BRYLE
BRYLE is a local optician — a medical brand built with more warmth than the category usually allows. The name comes from gwara śląska, Silesian dialect, the everyday word for glasses; the brief called for a local feel, and bryle carried it without needing translation. The scope covered a full brand identity system: logomark, typography, packaging, signage, website and vehicle wrap.
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Face found by accident
The logomark is an abstract profile — a single-line face with a round lens held up to one eye, reading somewhere between monocle and frame. It began as a happy accident in the sketch phase and became the brand's whole posture: curious, observant, a little theatrical. Set inside a solid disc, the mark works as both logomark and character, carrying the brand identity on its own without needing the wordmark nearby.
Not a waiting-room color
The palette centres on wrzosowy — heather, a dusty pale violet specified in the brief — paired with deep plum, olive sage and warm cream. Together they pull the optician's visual identity away from the standard medical blue-and-white and closer to a gallery or a boutique. Bold condensed sans typography repeats the BRYLE wordmark at scale across packaging, exterior signage and vehicle livery, keeping the system confident without losing the local, playful register the Silesian name started with.
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