DAT KAP
DAT KAP is a self-initiated café brand built around a single gesture — pointing at that cup, the one worth walking for. The name is a phonetic nod to the Polish way of saying it, half-Polish half-English, the kind of thing overheard between friends across a counter. The scope covered a full brand identity and visual system: logomark, packaging, pastry cards, tape, outdoor.
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That one, right there
The logomark is a black disc with a white coffee cup tucked inside — small, unfussy, a stamp rather than a crest. Around it, the identity runs on a different kind of sign: cut-out greyscale photographs of hands, pointing, reaching, cupping, directing. The hands literalise the name — DAT KAP, that cup, that one. It's a café brand identity built to feel overheard rather than performed, casual enough to live on a strip of packing tape and sharp enough to hold a billboard.
Loud on purpose
The visual system pairs saturated flat colour — electric pink, ultramarine, grass green, yellow, orange — with a bold condensed sans and collaged greyscale hands. The effect reads closer to a gig poster or zine than to a specialty coffee brand, which was the intention. Packaging for single-origin beans — Colombia, Peru, Ethiopia, Brazil — shares the same grammar as the pastry posters and the GOOD COFFEE / THIS WAY billboards: one colour field, one hand, one piece of oversized type. The identity scales without softening, from a sticker on a cookie box to a bus-stop lightbox at night.
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